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DESIGN RATIONALE
The personal beliefs of the designer need to be brought into balance with their creative actions.

Tashalie Vorster
Jun 17, 20214 min read
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10. SHELF PLACEMENT
From the early days, it was observed that packaging could form part of the marketing framework of consumption as the ‘silent salesman'.

Tashalie Vorster
Apr 27, 20214 min read
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9. DISTRIBUTION
Distribution comes down to making a product available to the target market by distributing it.

Tashalie Vorster
Mar 27, 20215 min read
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8. MANUFACTURING
In the manufacturing stage of the process, South African Product manufacturing regulations need to be taken into account.

Tashalie Vorster
Feb 27, 20215 min read
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7. PRINTING
After all the design stages have been completed the client view and approve the final packaging label design. The highest quality of the art

Tashalie Vorster
Jan 29, 20214 min read
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6. BACK DESIGNS
After the design concepts have been conceptualized, and the materials are chosen and tested the 6th step in the packaging design process is

Tashalie Vorster
Jan 13, 20214 min read
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5. REFINEMENT
The fifth step in the packaging design process is the materials also known as the refinement step.

Tashalie Vorster
Nov 26, 20205 min read
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4. DESIGN CONCEPTS
The packaging design process. Step 4 Design Concepts. Finding the balance between premium and green packaging.

Tashalie Vorster
Nov 16, 20204 min read
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3. DESIGN DIELINE
The packaging design process. Step 3 Design Dieline also known as design die-cut. Finding the balance between premium and green packaging.

Tashalie Vorster
Nov 10, 20203 min read
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2. Coffee packaging research
The power of packaging is to allure, encourage and convey secure messages with the use of its function and aesthetics formed out of...

Tashalie Vorster
Sep 30, 20204 min read
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1. COFFEE PACKAGING REQUIREMENTS
Packaging can encompass more than a creative, effective and appealing brand appearance (Hamdar et al., 2018; Borah & Dutta, 2019)....

Tashalie Vorster
Aug 31, 20204 min read
82 views
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